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A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

A man of color uses a mobile phone to illustrate how mobile site speed increases site usage.

Optimize your mobile site or app

A person with dark skin and curly dark hair tied up with a scarf wears a long-sleeve white top and gray pants. They sit cross-legged on an oversize ruler while using a mobile device in front of an oversize mobile phone.

Marketers who prioritize apps are winning today — and tomorrow

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

A masculine-presenting person with light skin and a black flat-top haircut walks up a staircase while shining a flashlight on circling orbs ahead.

How to keep businesses growing in uncertain times

A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.

3 leading brands doing the tried-and-new

A company’s cross-functional team works on its omnichannel marketing strategy across brands to meet customers where they are, whether online, on mobile, or on video.

How the company behind Dunkin’, Arby’s, and Sonic reaches people wherever they are

Shopping bags appear next to a mobile phone. A YouTube channel plays an unboxing video featuring an open package. A red ribbon of quality appears in the corner of the video screen.

3 things brands should know about the way people shop today

Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.

How 3 brands used YouTube to extend their reach during tentpole moments

A femme-presenting person with light skin and a straight black bob with bangs sits on a larger-than-life search bar looking through comically large binoculars at a piggy bank and a festive meal on a platter under a cloche.

Global Insights Briefing: Early holiday deal seeking

Three people, a man with light skin, no hair, and a dark beard; a woman with dark skin and short. curly black hair in a wrap; and a medium-skin person with short black hair all work together to build a marketing website.

Now is the time to embrace creativity

How increasing agility and driving growth now can help CPG brands prepare for the future

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximize a full-funnel media strategy with measurement

A marketer, with light skin and long dark hair in a top knot with an undercut, and a creative, with dark skin and dark curly hair wrapped up in a scarf, work together on an online campaign.

4 industry leaders on what’s next for creativity

A person with medium skin and short dark hair wearing a white shirt and black pants sits on a box behind a search bar while searching online for electric vehicles.

It’s time to electrify auto marketing

A person with dark skin and light-colored long hair, wearing a winter hat, uses a touch screen, showing a brain overlaid with a blue light bulb. A bar chart and a thermometer indicating cold weather hover nearby.

How Bayer used machine learning to predict cold and flu trends

A person with long, dark wavy hair and medium skin sits next to a person with short, dark hair, a beard, and light skin on a living room couch and, together, they watch YouTube from their connected TV.

What 3 brands learned from their YouTube CTV experiments

A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.

How programmatic advertisers can fundamentally reimagine the way they build audiences

How to build a successful measurement plan for 2023

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

A femme-presenting person with light skin and a straight black bob with bangs sits on a larger-than-life search bar looking through comically large binoculars at a piggy bank and a festive meal on a platter under a cloche.

Global Insights Briefing: Early holiday deal seeking

A person with light skin, short light hair and a beard, wearing glasses, a black t-shirt, and gray pants sits on an oversized search bar surrounded by shopping bags while browsing for holiday gifts on a laptop.

Global Insights Briefing: Searching with intent and holiday enthusiasm

A man with dark skin and white hair and a beard uses his mobile device to search for holiday gifts and decorations, from Halloween to Sales season.

12 key days of this holiday season: How to prepare early and drive profits

A woman with thick, black curly hair chooses from a wavy, scrolling web browser filled with search options, featuring an array of food and home goods.

Global Insights Briefing: A focus on conscious spending and saving

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A woman with dark skin and curly hair pulled up in scarf sits on an oversized search bar while looking for budget travel options and concert tickets on her mobile device.

Global Insights Briefing: Shifting priorities toward value

A woman with light skin and short, medium-light hair and wearing business attire sits in an arm chair and shops for a car on her mobile device.

As people resume planning for life’s big moments, brands have a role to play

A woman with light skin and dark wavy hair stands behind a life-size search bar, facing two large squares. One contains a bowl of ramen and the other, a pair of hands holding a leaf. The woman taps on the bowl of ramen.

Global Insights Briefing: Conscious and cost-aware consumers

A Black woman sits on a low platform, doing her holiday shopping on her smartphone. Lines and dots connect her phone to her calendar, a retail app, and an online store.

People have changed the way they shop. Have you changed the way you sell?

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.

3 leading brands doing the tried-and-new

Shopping bags appear next to a mobile phone. A YouTube channel plays an unboxing video featuring an open package. A red ribbon of quality appears in the corner of the video screen.

3 things brands should know about the way people shop today

Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.

How 3 brands used YouTube to extend their reach during tentpole moments

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximize a full-funnel media strategy with measurement

A person with long, dark wavy hair and medium skin sits next to a person with short, dark hair, a beard, and light skin on a living room couch and, together, they watch YouTube from their connected TV.

What 3 brands learned from their YouTube CTV experiments

Two people, one sitting and one standing and leaning against a larger-than-life mobile phone, watch multiformat YouTube videos on their mobile devices.

Are short-form or long-form videos better for brands? Viewers and creators say both are

A man of color with a spiky undercut and a woman of color with long wavy hair sit on segments of an inverted triangle while watching YouTube videos on a laptop and a mobile device, respectively.

Reach potential customers at every stage of the funnel with video

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

Why marketers are missing worlds of content people want — and how to change that

A person with a beard and dark hair in bun, wearing long pants and a long-sleeve shirt, and a person with long, dark wavy hair, wearing diamond earrings and a jumpsuit, add video elements to a large, red funnel.

5 agency executives share their top tips for online video

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

How increasing agility and driving growth now can help CPG brands prepare for the future

A woman, with her dark hair in a high, neat bun and wearing business casual attire, stands facing a larger-than-life web browser, as she tries a new strategy for her company’s Search Ad campaigns.

Do the tried-and-new

Two people pack humanitarian aid boxes with food, medical supplies, and clothing. In the background, an omnichannel funnel directs donations to the IRC via mobile device.

How the International Rescue Committee raised millions for humanitarian aid

A person with black curly hair in a puff interacts with a Venn diagram inside a blue orb. Another person with wavy hair in a bun kneels while holding an orb containing a peak marketing strategy.

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

An older Black man with white hair and a white beard enters a number onto a keypad suspended in a green bubble. Connected by an arc, two nearby bubbles contain a cloud with a microchip and a gear turning to pixels.

2 organizational approaches that drive successful digital transformation

A skyscraper is connected by thin lines to a microchip, consumer survey, flexible marketing plan, and a large growth chart as the company inside goes through a digital transformation.

How future-ready businesses are building for tomorrow

A skyscraper is connected by a thin line to computer chips, marketing analytics graphs, and user preference sliders as the company inside goes through a digital transformation.

How customer-centricity guided Mondelēz International’s digital transformation

Two people of color, dressed in business casual attire, assess their company’s digital marketing strategies, as represented by a cogwork of gears.

How media agencies can adapt to a transformed digital landscape

A woman of color examines a bar graph, while a white man makes adjustments to a growth chart.

3 traits digital leaders have in common

A femme presenting person, with dark skin and dark hair in a low ponytail, safely interacts with their mobile device while sitting in an armchair.

Embracing first-party data: 3 success stories from HubSpot

A woman with short black hair and light skin safely interacts with a website that protects her data across the web.

How Google is building the future of measurement for the industry

A man with a dark beard and his hair in a bun sits at a high-top cafe table across from a woman with long, flowing black hair. He safely uses his smartphone, as she browses the web from her laptop, knowing her data is protected.

In a privacy-first world, the agency-client relationship has never been more important

A Black woman, with her hair in a bun and wearing an A-line dress, uses a privacy-safe app on her mobile phone.

Protect privacy and drive performance with a new measurement solution

A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.

How Google’s in-house marketers are adapting to a shifting privacy environment

An Asian American man with a high, flat-top haircut and wearing a boxy t-shirt browses on his smartphone, while privacy and safety features run in the background.

How Kia is boosting business by focusing on first-party data

A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.

The digital marketing playbook for driving growth in a changing privacy environment

A mobile phone, being used for map locations, user reviews, and Google Search, is protected by the next generation of privacy standards.

What Google is doing to make web and app experiences safer and more accessible

A Black woman with short, dark, curly hair, wearing a white cowl-neck sweater and black pants, safely browses and reads product reviews on her mobile phone.

3 steps for building a privacy-safe culture

Chapter 1 of 3. A Southeast Asian man balances geometric shapes on his foot, right finger, and left hand.

Digital Marketing Privacy Playbook: Build direct relationships with your customers

A man with dark skin and a high-top fade runs with a large coin through a cycle of agile marketing budget adjustments, assessing data, analytics, and funnel metrics along the way.

Agility often starts with breaking down silos. Here are 3 things to get right

A woman with long, curly black hair climbs a mountain of mobile devices and plants her flag at the peak.

Resilience experts share the best ways to maximize creativity in times of stress and transition

A woman with dark skin and curly dark hair and a man with light skin and wearing a ball cap analyze the data found in a larger than life circle graph.

How to build a winning analytics team

A woman with dark skin and dark curly hair adds the next-generation leadership pieces to the digital transformation puzzle.

3 ways next-gen leaders embrace uncertainty and drive digital transformation

A woman with dark skin and short, white hair and glasses sits on a stack of oversized books as she studies for a certificate course to improve her job skills.

Why supporting nontraditional learning and career paths is simply smart business

A woman of color with long black hair, wearing a white top, gray pants, and black sandals, and pulling a rolling suitcase, walks into a high-rise hotel.

How Wyndham’s people-first approach prepared it for digital transformation

Melonie Parker, Google’s Chief Diversity Officer

3 ways companies can build an inclusive hybrid workplace

A Black man with short hair and glasses is giving a dynamic video presentation. As he speaks, he gestures toward the other viewers with his hands.

How to build collaboration equity in your hybrid workplace

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google

A masked woman dressed in a white, button-down blouse examines a dinner plate.

2022 Retail Marketing Guide: Drive foot traffic and in-store sales

A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

A bearded Black man wearing glasses sits cross-legged while enthusiastically opening a package he’s received.

2022 Retail Marketing Guide: Build your brand and acquire new customers

A smiling woman wearing a sweater and a ribbed knit beanie carries two holiday gifts.

2022 Retail Marketing Guide: Be ready for the holidays and seasonal shopping moments

A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.

2022 Retail Marketing Guide: Grow your online and in-app sales

A Black man wearing a work apron over a striped shirt points a scanner at a product’s barcode.

2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

Icons, like a ketchup bottle, an online video player, a Google Maps location pin, and a megaphone, tumble into a grocery-store shopping cart through a big blue funnel.

How brands like Aveda and Kraft Heinz are unlocking the value of full-funnel marketing

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