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![A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2326---YT-Trends-Annual-Wrap-up_THUMB.png)
What marketers can learn from the most powerful YouTube trends of 2022
December 2022
![A man of color uses a mobile phone to illustrate how mobile site speed increases site usage.](https://storage.googleapis.com/twg-content/original_images/1822_thumbnail_EMEA-Research.jpg)
Optimize your mobile site or app
September 2022
![A person with dark skin and curly dark hair tied up with a scarf wears a long-sleeve white top and gray pants. They sit cross-legged on an oversize ruler while using a mobile device in front of an oversize mobile phone.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2305---Apps-Measurement_02.png)
Marketers who prioritize apps are winning today — and tomorrow
October 2022
![A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.](https://storage.googleapis.com/twg-content/original_images/TwG-US---2234-RtR-Global-Case-Study--Nestle_THUMB_2.png)
Nestlé’s CMO shares her strategy for accelerating digital transformation at scale
December 2022
![A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2317-_Thumb_02_V2.png)
What 2022 holiday shopping trends and insights mean for marketers in 2023
December 2022
![A masculine-presenting person with light skin and a black flat-top haircut walks up a staircase while shining a flashlight on circling orbs ahead.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2321---Economic-Uncertainty-Case-Studies__THUMB_03.png)
How to keep businesses growing in uncertain times
December 2022
![A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.](https://storage.googleapis.com/twg-content/original_images/2314_TWG-THUMB_BLUE_V2-01.png)
3 leading brands doing the tried-and-new
November 2022
![A company’s cross-functional team works on its omnichannel marketing strategy across brands to meet customers where they are, whether online, on mobile, or on video.](https://storage.googleapis.com/twg-content/original_images/2327-Inspire-Brands-Restaurants-CEO-byline.png)
How the company behind Dunkin’, Arby’s, and Sonic reaches people wherever they are
December 2022
![Shopping bags appear next to a mobile phone. A YouTube channel plays an unboxing video featuring an open package. A red ribbon of quality appears in the corner of the video screen.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2316---YT-Shopping-Case-Study_THUMB_2.png)
3 things brands should know about the way people shop today
November 2022
![Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2318---YT-Tentpole-Moments_THUMB_05.png)
How 3 brands used YouTube to extend their reach during tentpole moments
December 2022
![A femme-presenting person with light skin and a straight black bob with bangs sits on a larger-than-life search bar looking through comically large binoculars at a piggy bank and a festive meal on a platter under a cloche.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2315---Global-Insights-Briefing_THUMB.png)
Global Insights Briefing: Early holiday deal seeking
December 2022
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Now is the time to embrace creativity
November 2022
![A femme-presenting person with dark skin and curly black hair creates a game plan for a brand using a comically large pencil, first-party data, and automation.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2256-_Ready-Together---Reprise-on-Commerce_THUMB.png)
How increasing agility and driving growth now can help CPG brands prepare for the future
December 2022
![A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2304--YT-Full-Funnel-Measurement_THUMB_v4.png)
How to maximize a full-funnel media strategy with measurement
November 2022
![A marketer, with light skin and long dark hair in a top knot with an undercut, and a creative, with dark skin and dark curly hair wrapped up in a scarf, work together on an online campaign.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2312---Future-of-Creative-Quotes-_-Thumbnail.png)
4 industry leaders on what’s next for creativity
November 2022
![A person with medium skin and short dark hair wearing a white shirt and black pants sits on a box behind a search bar while searching online for electric vehicles.](https://storage.googleapis.com/twg-content/original_images/2293_Auto-Electrification_THUMB.png)
It’s time to electrify auto marketing
October 2022
![A person with dark skin and light-colored long hair, wearing a winter hat, uses a touch screen, showing a brain overlaid with a blue light bulb. A bar chart and a thermometer indicating cold weather hover nearby.](https://storage.googleapis.com/twg-content/original_images/TwG-4019-thumbnail.original.png)
How Bayer used machine learning to predict cold and flu trends
November 2022
![A person with long, dark wavy hair and medium skin sits next to a person with short, dark hair, a beard, and light skin on a living room couch and, together, they watch YouTube from their connected TV.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2236_thumbnail.png)
What 3 brands learned from their YouTube CTV experiments
October 2022
![A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2303---Measurement-DV360-_-Thumbnail_08.png)
How programmatic advertisers can fundamentally reimagine the way they build audiences
October 2022
![A woman with dark skin and long black hair considers the privacy and analytics tools available to improve her brand’s measurement plan.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2275---2023-Measurement_THUMB.png)
How to build a successful measurement plan for 2023
September 2022
![A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2317-_Thumb_02_V2.png)
What 2022 holiday shopping trends and insights mean for marketers in 2023
December 2022
![A femme-presenting person with light skin and a straight black bob with bangs sits on a larger-than-life search bar looking through comically large binoculars at a piggy bank and a festive meal on a platter under a cloche.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2315---Global-Insights-Briefing_THUMB.png)
Global Insights Briefing: Early holiday deal seeking
December 2022
![A person with light skin, short light hair and a beard, wearing glasses, a black t-shirt, and gray pants sits on an oversized search bar surrounded by shopping bags while browsing for holiday gifts on a laptop.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2291---Global-Insights-Briefing-October_THUMB_1.png)
Global Insights Briefing: Searching with intent and holiday enthusiasm
October 2022
![A man with dark skin and white hair and a beard uses his mobile device to search for holiday gifts and decorations, from Halloween to Sales season.](https://storage.googleapis.com/twg-content/original_images/Retail-Holiday-Advent-Calendar_thumbnail.gif)
12 key days of this holiday season: How to prepare early and drive profits
September 2022
![A woman with thick, black curly hair chooses from a wavy, scrolling web browser filled with search options, featuring an array of food and home goods.](https://storage.googleapis.com/twg-content/original_images/TwG_US_2273_-_Global_Insights_Briefing-_September_Thumb.png)
Global Insights Briefing: A focus on conscious spending and saving
September 2022
![Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo](https://storage.googleapis.com/twg-content/original_images/twg-gen-z-yt-static.jpg)
Soothing videos: The surprising trend capturing Gen Z’s attention
August 2022
![A woman with dark skin and curly hair pulled up in scarf sits on an oversized search bar while looking for budget travel options and concert tickets on her mobile device.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2258---Global-Insights-Briefing_THUMB.png)
Global Insights Briefing: Shifting priorities toward value
August 2022
![A woman with light skin and short, medium-light hair and wearing business attire sits in an arm chair and shops for a car on her mobile device.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2253---Life-Stage-Moments_THUMB.png)
As people resume planning for life’s big moments, brands have a role to play
August 2022
![A woman with light skin and dark wavy hair stands behind a life-size search bar, facing two large squares. One contains a bowl of ramen and the other, a pair of hands holding a leaf. The woman taps on the bowl of ramen.](https://storage.googleapis.com/twg-content/original_images/TwG-US---2241---Global-Insights-Briefing_THUMB.gif)
Global Insights Briefing: Conscious and cost-aware consumers
July 2022
![A Black woman sits on a low platform, doing her holiday shopping on her smartphone. Lines and dots connect her phone to her calendar, a retail app, and an online store.](https://storage.googleapis.com/twg-content/original_images/2184_THUMB.gif)
People have changed the way they shop. Have you changed the way you sell?
April 2022
![A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2326---YT-Trends-Annual-Wrap-up_THUMB.png)
What marketers can learn from the most powerful YouTube trends of 2022
December 2022
![A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.](https://storage.googleapis.com/twg-content/original_images/2314_TWG-THUMB_BLUE_V2-01.png)
3 leading brands doing the tried-and-new
November 2022
![Shopping bags appear next to a mobile phone. A YouTube channel plays an unboxing video featuring an open package. A red ribbon of quality appears in the corner of the video screen.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2316---YT-Shopping-Case-Study_THUMB_2.png)
3 things brands should know about the way people shop today
November 2022
![Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2318---YT-Tentpole-Moments_THUMB_05.png)
How 3 brands used YouTube to extend their reach during tentpole moments
December 2022
![A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2304--YT-Full-Funnel-Measurement_THUMB_v4.png)
How to maximize a full-funnel media strategy with measurement
November 2022
![A person with long, dark wavy hair and medium skin sits next to a person with short, dark hair, a beard, and light skin on a living room couch and, together, they watch YouTube from their connected TV.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2236_thumbnail.png)
What 3 brands learned from their YouTube CTV experiments
October 2022
![Two people, one sitting and one standing and leaning against a larger-than-life mobile phone, watch multiformat YouTube videos on their mobile devices.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2280---YT-Mulitformat_v6.png)
Are short-form or long-form videos better for brands? Viewers and creators say both are
September 2022
![A man of color with a spiky undercut and a woman of color with long wavy hair sit on segments of an inverted triangle while watching YouTube videos on a laptop and a mobile device, respectively.](https://storage.googleapis.com/twg-content/original_images/TwG-US_2222_YT-Full-Funnel-Case-Studies_THUMB.gif)
Reach potential customers at every stage of the funnel with video
June 2022
![A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.](https://storage.googleapis.com/twg-content/original_images/TwG-US---2242---Ben-Jones-YT-Cannes_THUMB_v5.gif)
Why marketers are missing worlds of content people want — and how to change that
June 2022
![A person with a beard and dark hair in bun, wearing long pants and a long-sleeve shirt, and a person with long, dark wavy hair, wearing diamond earrings and a jumpsuit, add video elements to a large, red funnel.](https://storage.googleapis.com/twg-content/original_images/TwG_US_2225_-_Brandcast_Agency_Execs_Multi-Perspective_thumbnail.png)
5 agency executives share their top tips for online video
June 2022
![A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.](https://storage.googleapis.com/twg-content/original_images/TwG-US---2234-RtR-Global-Case-Study--Nestle_THUMB_2.png)
Nestlé’s CMO shares her strategy for accelerating digital transformation at scale
December 2022
![A femme-presenting person with dark skin and curly black hair creates a game plan for a brand using a comically large pencil, first-party data, and automation.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2256-_Ready-Together---Reprise-on-Commerce_THUMB.png)
How increasing agility and driving growth now can help CPG brands prepare for the future
December 2022
![A woman, with her dark hair in a high, neat bun and wearing business casual attire, stands facing a larger-than-life web browser, as she tries a new strategy for her company’s Search Ad campaigns.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2261--Route-to-Ready-Refocused_THUMB_v2.png)
Do the tried-and-new
September 2022
![Two people pack humanitarian aid boxes with food, medical supplies, and clothing. In the background, an omnichannel funnel directs donations to the IRC via mobile device.](https://storage.googleapis.com/twg-content/original_images/TwG_US_2266_-_Thumbnail_V3.png)
How the International Rescue Committee raised millions for humanitarian aid
September 2022
![A person with black curly hair in a puff interacts with a Venn diagram inside a blue orb. Another person with wavy hair in a bun kneels while holding an orb containing a peak marketing strategy.](https://storage.googleapis.com/twg-content/original_images/TwG_Draft_2230_Org-of-the-Future-2_THUMB.gif)
Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle
June 2022
![An older Black man with white hair and a white beard enters a number onto a keypad suspended in a green bubble. Connected by an arc, two nearby bubbles contain a cloud with a microchip and a gear turning to pixels.](https://storage.googleapis.com/twg-content/original_images/TwG_US_2218_Org_of_the_Future_1_THUMB.png)
2 organizational approaches that drive successful digital transformation
May 2022
![A skyscraper is connected by thin lines to a microchip, consumer survey, flexible marketing plan, and a large growth chart as the company inside goes through a digital transformation.](https://storage.googleapis.com/twg-content/original_images/2221_RtR_Allan_GML_POV_Thumbnail_op4_1.png)
How future-ready businesses are building for tomorrow
May 2022
![A skyscraper is connected by a thin line to computer chips, marketing analytics graphs, and user preference sliders as the company inside goes through a digital transformation.](https://storage.googleapis.com/twg-content/original_images/TwG-US---2213---RtR-Vertical-CxO-Story-4--Mondelez---Thumbnail.gif)
How customer-centricity guided Mondelēz International’s digital transformation
May 2022
![Two people of color, dressed in business casual attire, assess their company’s digital marketing strategies, as represented by a cogwork of gears.](https://storage.googleapis.com/twg-content/original_images/2183-Agencies-shift-to-the-future-model_THUMB.gif)
How media agencies can adapt to a transformed digital landscape
April 2022
![A woman of color examines a bar graph, while a white man makes adjustments to a growth chart.](https://storage.googleapis.com/twg-content/original_images/2158_RtR-BCG-Research_THUMB.gif)
3 traits digital leaders have in common
March 2022
![A femme presenting person, with dark skin and dark hair in a low ponytail, safely interacts with their mobile device while sitting in an armchair.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2271--HubSpot-Privacy--Measurement_THUMB.png)
Embracing first-party data: 3 success stories from HubSpot
September 2022
![A woman with short black hair and light skin safely interacts with a website that protects her data across the web.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2262---Improve-Ad-Measurement--Protect-Privacy---Thumbnail_tmezSOT.png)
How Google is building the future of measurement for the industry
August 2022
In a privacy-first world, the agency-client relationship has never been more important
August 2022
![A Black woman, with her hair in a bun and wearing an A-line dress, uses a privacy-safe app on her mobile phone.](https://storage.googleapis.com/twg-content/original_images/2191_On-Device-App_THUMB_oECbNCj.gif)
Protect privacy and drive performance with a new measurement solution
April 2022
![A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2224---Media-Lab-Privacy_THUMB_002.gif)
How Google’s in-house marketers are adapting to a shifting privacy environment
June 2022
![An Asian American man with a high, flat-top haircut and wearing a boxy t-shirt browses on his smartphone, while privacy and safety features run in the background.](https://storage.googleapis.com/twg-content/original_images/2179---Kia-1P-Data-Privacy-_-Thumbnail.gif)
How Kia is boosting business by focusing on first-party data
March 2022
![A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.](https://storage.googleapis.com/twg-content/original_images/2139---Privacy-Playbook-2nd-Edition_THUMB.gif)
The digital marketing playbook for driving growth in a changing privacy environment
August 2022
![A mobile phone, being used for map locations, user reviews, and Google Search, is protected by the next generation of privacy standards.](https://storage.googleapis.com/twg-content/original_images/TwG_Us_2169_Rubidium_THUMB.gif)
What Google is doing to make web and app experiences safer and more accessible
March 2022
![A Black woman with short, dark, curly hair, wearing a white cowl-neck sweater and black pants, safely browses and reads product reviews on her mobile phone.](https://storage.googleapis.com/twg-content/original_images/2172---Jellyfish-Privacy-THUMB.gif)
3 steps for building a privacy-safe culture
March 2022
![Chapter 1 of 3. A Southeast Asian man balances geometric shapes on his foot, right finger, and left hand.](https://storage.googleapis.com/twg-content/original_images/2139_Privacy_Playbook_ToC_1.gif)
Digital Marketing Privacy Playbook: Build direct relationships with your customers
August 2022
![A man with dark skin and a high-top fade runs with a large coin through a cycle of agile marketing budget adjustments, assessing data, analytics, and funnel metrics along the way.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2267---Kantar-Budget-Agility--Channel-Desiloing_THUMB_R2.png)
Agility often starts with breaking down silos. Here are 3 things to get right
September 2022
![A woman with long, curly black hair climbs a mountain of mobile devices and plants her flag at the peak.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2265---Future-Ready--Resilience_THUMB_01.png)
Resilience experts share the best ways to maximize creativity in times of stress and transition
August 2022
![A woman with dark skin and curly dark hair and a man with light skin and wearing a ball cap analyze the data found in a larger than life circle graph.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2248-Measurement-Whitepaper_THUMB.png)
How to build a winning analytics team
July 2022
![A woman with dark skin and dark curly hair adds the next-generation leadership pieces to the digital transformation puzzle.](https://storage.googleapis.com/twg-content/original_images/TwG-US-2237---Org-of-the-Future-Research-3--Next-Gen-Digital-Leadership_TH.png)
3 ways next-gen leaders embrace uncertainty and drive digital transformation
July 2022
![A woman with dark skin and short, white hair and glasses sits on a stack of oversized books as she studies for a certificate course to improve her job skills.](https://storage.googleapis.com/twg-content/original_images/TwG_CA_Thumb_png.png)
Why supporting nontraditional learning and career paths is simply smart business
July 2022
![A woman of color with long black hair, wearing a white top, gray pants, and black sandals, and pulling a rolling suitcase, walks into a high-rise hotel.](https://storage.googleapis.com/twg-content/original_images/thumbnail-2173-RtR_2.gif)
How Wyndham’s people-first approach prepared it for digital transformation
March 2022
![Melonie Parker, Google’s Chief Diversity Officer](https://storage.googleapis.com/twg-content/original_images/2185_Thumbnail_Opc_3.png)
3 ways companies can build an inclusive hybrid workplace
March 2022
![A Black man with short hair and glasses is giving a dynamic video presentation. As he speaks, he gestures toward the other viewers with his hands.](https://storage.googleapis.com/twg-content/original_images/2164_Future-Ready--Workspace_THUMB_4.jpg)
How to build collaboration equity in your hybrid workplace
February 2022
![A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.](https://storage.googleapis.com/twg-content/original_images/TwG_US_2166_Retail_Guide_Thumb.png)
Your 2022 guide to drive retail sales and reach new customers with Google
March 2022
![A masked woman dressed in a white, button-down blouse examines a dinner plate.](https://storage.googleapis.com/twg-content/original_images/2166_Retail_Guide_ToC_v7_4_thumb_1mb.png)
2022 Retail Marketing Guide: Drive foot traffic and in-store sales
September 2022
![A woman of colour wearing a hijab smiles as she holds her smartphone.](https://storage.googleapis.com/twg-content/original_images/2166_Retail_Guide_ToC_v7_1_thumb-min.png)
2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy
March 2022
![A bearded Black man wearing glasses sits cross-legged while enthusiastically opening a package he’s received.](https://storage.googleapis.com/twg-content/original_images/2166_Retail_Guide_ToC_v7_2_thumb-min.png)
2022 Retail Marketing Guide: Build your brand and acquire new customers
March 2022
![A smiling woman wearing a sweater and a ribbed knit beanie carries two holiday gifts.](https://storage.googleapis.com/twg-content/original_images/2166_Retail_Guide_ToC_v7_6_thumb-min.png)
2022 Retail Marketing Guide: Be ready for the holidays and seasonal shopping moments
September 2022
![A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.](https://storage.googleapis.com/twg-content/original_images/2166_Retail_Guide_ToC_v7_3_thumb-min.png)
2022 Retail Marketing Guide: Grow your online and in-app sales
March 2022
![A Black man wearing a work apron over a striped shirt points a scanner at a product’s barcode.](https://storage.googleapis.com/twg-content/original_images/2166_Retail_Guide_ToC_v7_5_thumb-min.png)
2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance
March 2022
![Icons, like a ketchup bottle, an online video player, a Google Maps location pin, and a megaphone, tumble into a grocery-store shopping cart through a big blue funnel.](https://storage.googleapis.com/twg-content/original_images/2168-Understanding-the-Value-of-Full-Funnel-Marketing_THUMB.jpg)
How brands like Aveda and Kraft Heinz are unlocking the value of full-funnel marketing
February 2022