Sell on Amazon
Become an
Amazon seller
The fastest-growing and preferred acquisition channel for over half our multichannel sellers.1
$39.99 a month + selling fees
Over $50K in potential benefits
Ready to sell? Launch your brand today with a powerful playbook for new sellers and over $50K in potential benefits.
Get 5% back on your first $1,000,000 in branded sales
Try FBA with free inbound shipping, storage, removals, and returns
Get $200 credit for Sponsored Products CPC ads—bids are up to you
Get a head start on brand protection, product reviews, and more
Sell more with Amazon
They’re here, introduce yourself
Hundreds of millions of worldwide active customer accounts. More than 200 million paid Prime members worldwide. Reduce the time, effort, and money you spend on customer acquisition with powerful ad products, unparalleled organic traffic, and a shopping experience that converts.
Unrivaled scale, no cap
Amazon customers buy roughly 7,400 products per minute from U.S. sellers. Build, grow, and scale your brand with our innovative toolkit: a proven customer experience, rich data insights, cutting-edge advertising & marketing solutions, and world-class logistics with Fulfillment by Amazon (FBA). There is no ceiling—how big do you want to go?
Your brand experienced
Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes—Amazon customers following a brand spend more than double that of non-followers. Communicate your core values, build loyal relationships, and ignite your brand experience.
Your success supported
Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with 1:1 Amazon seller onboarding support for insights to help you take your business to the next level.
“Young parents are already shopping on Amazon, so we've tapped into that. They love the convenience, the shipping, they're already there. So it was just a matter of introducing them to our brand. Once they get the sizing down and they actually see the quality of the product, then we've got them. They keep reordering on Amazon.”
Marina McCauley
Co-Founder
Learn more about selling with Amazon
Introduction to ecommerce selling
What is ecommerce?
Electronic commerce (ecommerce) is the trading of goods and services on the internet. Learn about the advantages and disadvantages of this selling channel.
Build a business
For entrepreneurs and growing businesses, ecommerce can be a profitable model to adapt either as the sole focus of your business, or as an additional selling channel.
Ecommerce fulfillment
Ecommerce fulfillment is a vital ingredient to growing a successful online retail channel. Here’s what to consider when looking for an order fulfillment service.
Inventory management
Maintaining the right amount of inventory to meet demand can help keep your business humming. Get effective inventory management tips for ecommerce business owners.
What is dropshipping?
This guide covers the definition of dropshipping, how it works, pros and cons, related Amazon policies, and alternatives to consider for ecommerce businesses.
Create an Amazon storefront
Learn how to tell your brand story using Amazon tools. Build immersivei storefronts and customize product detail pages with rich media and content.
Sell books on Amazon
Learn how to sell used books, new books, or your own self-published books. We've got the steps to help you get started—and seven tips to help you succeed.
Seller University
Our online training program is designed to help brands, businesses, and entrepreneurs learn how to succeed as Amazon selling partners.
Amazon Selling Partner Blog
Read updates, articles, and stories about getting started in ecommerce and growing your business in Amazon stores.
Just have a few items to sell?
Start selling today
Put your products in front of the millions of customers who search Amazon.com every day.
$39.99 a month + selling fees
1 Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers
