Amazon Business
Reach millions of business customers
Selling on Amazon Business will enable you to reach B2B customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.
Why sell on Amazon Business?
Whether you are a small business, a distributor or a larger organization, there is now a targeted way to reach business customers on Amazon. With a specialized suite of tools to enable B2B e-commerce, you will find new ways to engage incremental business customers through a trusted Amazon experience. If you are an existing Professional seller you can also reach businesses through Amazon Business.
Control pricing and fulfillment
As an Amazon Business Selling Partner, you can customize pricing for your business customers and access one of the most advanced fulfillment networks in the world.
Promote your business
Guide more buyers to your Amazon Business storefront and explore features that can help in driving more sales in a simple and effective way.
Manage your store
Our easy-to-use dashboards offer a simplified way to manage your store, and proactive insights let you continually optimize your selling strategy.
1B
Amazon Business sales during first 12 months post-launch in 2015
25B
In worldwide annualized sales reached
1.2T*
Forecasted 2022 online B2B ecommerse opportunity size.
*Calculation based on Forrester study
How to start selling on Amazon Business
Step 1
Register to sell on Amazon
Register for a Professional Selling Account on Amazon.com. For existing sellers, you can add Amazon Business features easily through Seller Central.
Step 2
Create a Business Profile
Tell your unique story using our Profile Editor. You can add your quality certifications and diversity credentials for discerning business customers.
Step 3
Set up your products
Use our simple listing tools to add your entire catalog and the Enhanced Content feature to display additional product information to your customers.
Step 4
Start Selling
Reach millions of business customers already shopping on Amazon.
Amazon Business features
Business Pricing & Quantity Discounts
Access pricing customization tools only visible to business customers
Visual Dashboards
B2B Central provides a focal point for you to better understand, manage, and grow your B2B channel
Enhanced Product Content
Improve your listings by uploading CAD drawings, User Guides, and more
Accept Requests for Quotes
Allow Business customers to request a quantity discount on a specific product
Profile Display Quality & Diversity Certifications Editor
Differentiate your business with quality and diversity credentials
Our customers include:
80+
of Fortune 100 companies
90
of the 100 most populous local governments
9
out of the 10 senior living corporations
75k+
tax-exempt, charitable organizations
30+
of the top 100 nonprofits
28k+
faith-based organizations
Resources
Frequently Asked Questions
Get answers to the frequently asked questions about Amazon Business.
About the program
What is the Amazon Business Seller program?
The Amazon Business Seller program provides sellers with features to help grow their sales on Amazon Business. These features include:
- The ability to offer products available only to business customers
- Changes to search that make it easier to find your products
- Pricing and payment features that simplify buying from sellers in larger quantities
- Automate tax exemption on qualified purchases from sellers participating in the Amazon Tax-Exemption program
- Claim quality, diversity and ownership credentials to distinguish your business to business customers
- Tiered Referral Fees: lower fees on larger purchases
- Upload Enhanced Product Documents such as CAD drawings, User Guides, and more
Registration
How do I join the Amazon Business Seller program?
Businesses that register for a Professional Selling Account through Amazon Business will receive the benefits of the Business Seller program upon registration completion.
Existing sellers with a Professional Selling Account can join at no additional cost.
Can I still use other Amazon Services?
Yes. You can still use any other Amazon service such as Fulfillment by Amazon, Amazon Home Services, or Amazon Payments.
How are orders fulfilled by Amazon Business Sellers?
You can adopt one of four approaches to fulfilling orders placed on the Amazon Business Marketplace:
1. Fulfillment by Amazon (FBA) – Orders are fulfilled by Amazon and your products are shipped from state-of-the-art Amazon fulfillment centers. Orders fulfilled through FBA achieve Prime status.
2. Merchant fulfillment – Just like it sounds; you fulfill orders directly from your own facility, following the Amazon Business packaging requirements. Prime status does not apply to merchant fulfilled orders.
3. Hybrid approach – Many organizations use a mixed fulfillment strategy, shipping certain products directly and others through Fulfillment by Amazon.
1. Fulfillment by Amazon (FBA) – Orders are fulfilled by Amazon and your products are shipped from state-of-the-art Amazon fulfillment centers. Orders fulfilled through FBA achieve Prime status.
2. Merchant fulfillment – Just like it sounds; you fulfill orders directly from your own facility, following the Amazon Business packaging requirements. Prime status does not apply to merchant fulfilled orders.
3. Hybrid approach – Many organizations use a mixed fulfillment strategy, shipping certain products directly and others through Fulfillment by Amazon.
Credentials
Why add my certification?
Certifications attract Amazon Business customers, many of whom are tasked with meeting quality sourcing objectives and corporate social responsibility goals.
How do I add a certification?
Once registered as an Amazon Business Seller, you can choose from a list of accepted certifications, add details about your certification and upload a digital copy of the certificate or provide business identifier number (such as DUNS).
Will Amazon help sellers get certifications?
Amazon is not a certifying body, nor does Amazon provide assistance to obtain credentials. Sellers are expected to determine their own eligibility for a credential and how to best obtain the appropriate supporting documentation, depending on the credential.
How will business customers find seller certifications?
Certifications will be exposed to Amazon Business customers throughout the shopping experience. Additionally, a list of each seller’s certification will be displayed prominently on seller profile pages.
Reach millions of business customers
Put your products in front of the millions of customers that search Amazon.com every day.
